ADVERTISING IN BRIEF

ADVERTISING THE FACTS
-63% of Big Issue readers are in the highly sought after 15 – 43 age group.
-48% male and 52% female*
- Market research shows that the magazine attracts readers who are low consumers of other media.
- Readers are amongst the lowest viewers of commercial television, preferring instead to go out and do it, and moderate consumers of commercial radio.

Testimonial

“The department of The Children’s Commisioner for Wales, led by Peter Calrke, engaged the Services of EIS Ltd. to provide a range of recruitment services including the advertising of posts in a number of National and Regional publications.

“From our point of view the service provided by the Big Issue was both efficient and cost effective. Furthermore because of it’s wode and diverse readership the quality of responses was exceptional and met the necessary criteria for applicants set out in ythe brief provided by The Children’s Commisioner.”

David W Harper

REACHING FOR THE CONVERTED
ADVERTISING OFFICE CARDIFF

The Big Issue asks questions no-one else dares ask and raises awareness of key issues. Its combination of hard-edged political, entertainment, social and general interest features has caught the imagination of over 1 million* readers each week. The Big Issue Cymru currently attracts a weekly readership in excess of 40,000* across Wales. It provides an excellent, value for money publication for its readers and also a cost-effective media for advertisers.

Advertisers appreciate The Big Issue’s repertoire for telling it like it is. They understand that The Big Issue is renowned for it’s integrity and how readers make highly positive associations with it’s advertisers. Unlike other media, The Big Issue pulls no punches to satisfy advertisers, who in turn value the exposure to a committed, socially aware audience.

Market research has also shown that our readers have a wide and diverse range of interests from ethical consumerism to entertainment, alternative and complementary medicine to the arts, organic foods to fashion. Put simply, they have high ideals but live very much in the real world.

Our coverage of music, clubs, film and the arts provides the cutting edge to what’s new and happening throughout Wales, keeping our readers ahead of the game, and attracts advertisers from all sectors of the entertainment industry particularly those local to Wales e.g. The New Theatre, Sherman, Welsh National Opera, Swansea Grand Theatre, Theatr Gwynedd, The Glee Club and beyond the Arts. The Co-operative Bank, Vodafone, NHS Direct, Npower are just some of the national advertisers to the UK who have appeared in the magazine and continue to benefit from The Big Issue Cymru.